You see, it sorta comes with the late night territory.
A lot of people turn in early on Sunday nights and miss Meri St. Mary's The Underground Sound (alternate Sundays, 10 p.m. to midnight) on KVMR.
But her appeal goes far beyond KVMR's terrestrial signal and live streaming.
So she came up with this idea of podcasting her interviews, way back in 2010, with then-station webmaster John Button in tow.
And the rest is KVMR social media history, where she's already won the Nevada City radio station's special "High Priestess of Podcasting" award, among others.