For the fourth consecutive year, KVMR 89.5 FM is celebrating this Thursday's Big Day Of Giving (Big DOG for short) with three more of its popular "pop-up" live remote broadcasts.
"It simply makes it more personable seeing us out in the community, instead of just hearing us over the radio," according to KVMR Development Director Cynthia Tweed. "And it makes for exciting live radio for those who can't be there because it generates short spurts of something special."
The station goes to a popular location, sets up portable broadcast booth and stage, interviews both businesspeople and customers as well as KVMR listeners and contributors, music artists perform, on-air emcees generate excitement and, hopefully, station donations.
Then they tear it down and move to their next location.
"It gives a great kickoff to our May membership drive, too", Tweed added. "It's nice to have a chunk of money before we even start the drive this Friday."
The "pop-ups" kick off 9a.m. to 10:30 a.m. Thursday at Cake Bakery, 131 Mill Street, Grass Valley, with music from Cassidy Joy and Karen Woerner
Then it's a noon to 1:30 p.m. lunchtime event featuring music of The Rayos at SPD Market, Nevada City.
The final remote broadcast Thursday is at BriarPatch Coop in Grass Valley with the band Grease, Grit & Grime. It starts at 3 p.m. and goes to 4:30.
"It's so much fun with live music at every location," recalled Tweed. "It's a hoot to see smiling people dancing in a grocery store parking lot. You just don't see that every day."
Nationally, the Big DOG is a 24-hour giving challenge to support local nonprofits like KVMR. Years ago, the radio station was brainstorming for a better way to integrate the Big Day Of Giving into the Nevada City community radio station.
Board of Directors member and Thursday Music Magazine host Elisa Parker suggested the pop-up idea, and it's taken off from there. Parker has a natural flair for live hosting, and she's done that all four years.
"She (Elisa) is a rock star for energy and enthusiasm," Tweed noted. "She's so good on the fly; she'll be talking to band members, donors or people just walking by."
Parker will be joined by co-host Kimberly Ewing, a new KVMR volunteer broadcaster this year.
Tweed has set a goal of $20,000 for the day, including 35 new donors.
"It just makes so much more sense to kick off the membership drive with the Big DOG," explained Tweet. "It and the pop-ups simply generate excitement in giving money, especially as part of a national day of it."
According to Tweed, support for community radio goes far beyond the eclectic diversity of the station's music.
"It champions free speech in an era when it's so critical and provides life-saving information during emergencies."
Increased funding can expand program offerings, grow the station's reach, host important community forums, as well as improve KVMR's coverage areas and online services.
KNOW & GO
WHO: KVMR 89.5 FM
WHAT: Special Big Day of Giving Pop-Up Broadcasts, with KVMR broadcasters Elisa Parker and Kimberly Ewing & various musical artists
WHEN: Thursday, May 2nd, 9 a.m. to 4:30 p.m.
WHERE: 9-10:30 a.m. Cake Bakery, 131 Mill St., Grass Valley with Cassidy Joy & Karen Woerner; 12-1:30 p.m. SPD Market, 735 Zion, Nevada City with The Rayos; 3-4:30 p.m. BriarPatch Coop, 290 Sierra College Dr., Grass Valley with Grease, Grit & Grime
BROADCAST: Live on KVMR 89.5 FM, 105.1 FM Truckee, kvmr.org streaming
INFO: 530/265-9073 x 1001 or kvmr.org