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Underwriting Laboratory: Business Supporter News & Highlights

Melissa Ann Seibold's picture

Underwriter of the Month: August 2015

Plaza Tire and Auto Service ~ Four Nevada County Locations

For over 65 years, Plaza Tire and Auto Service has been a successful business leader in the Nevada County community performing expert auto repair and maintenance. And, for over 13 years, Plaza Tire and Auto Service has been a committed supporter of KVMR Community Radio.

Plaza Tire and Auto Service employs a well-trained staff that performs complete auto repair -- specializing in the sale and installation of passenger car, performance and light truck or SUV tires. Complete under-car services, such as oil changes, brakes, shocks, struts, alignment, and transmission fluid flush for both foreign and domestic vehicles are readily available at competitive prices. Plaza Tire and Auto Service offers name brand tires, wheels, auto repair and brakes including the brands Cooper, Goodyear and MICHELIN®. Discount offers are often available.   



Beyond the skilled service you will receive with Plaza Tire and Auto Service, customers and community are at the center of their mission and goals.

“KVMR has been a good partner to us,” said Michael Heauser, of Plaza Tire and Auto Service. “KVMR has been good to our community for so many years. We understand that KVMR's listeners support the businesses that support the station. And as long term, successful, local businesses in Nevada County, it has made good sense for Plaza Tire and Auto Service to be a long-term committed supporter of KVMR."

There is definitely a neighborhood feeling when you are a customer of Plaza Tire and Auto Service. And that makes sense, since they have a location in almost every neighborhood in Nevada County. Four Nevada County locations provide quality automotive products and services to customers in Colfax, Penn Valley, Nevada City, Grass Valley, and surrounding areas. Plaza Auto and Tire Service is convenient and not far from wherever you live or work.


According to Mike Heauser, the goal of Plaza Tire and Auto is to focus on customer service. The foundation of their business.

“Customer satisfaction has always been our first priority," said Heauser. "Our employees and auto mechanics are trained to be responsive to our customers' needs. What really makes Plaza Tire such a special place is that we are not complacent. We are proactively evolving our business in ways that are completely grounded in our proven customer service discipline." 

And for the Heauser Family, support of the community has been a time-honored tradition. Just perusing the Plaza Tire and Auto Service website you will come across a list of the over-fifty local community organizations and partners that Plaza Tire and Auto Service generously supports.

"The practice of giving back has lived in all generations of our family," said Heauser. "This has been instilled into the working culture of every store we operate. Plaza Tire has always been excited at the opportunities to be a steward of our community. We are a part of, and thoroughly enjoy, becoming more immersed with the people we serve."

"Our customers are very important to us," commented Mike. "And KVMR allows us to express that to you!"

Give the KVMR Underwriter of the Month, Plaza Tire and Auto Service, a call to schedule an appointment. Or visit their website at

Plaza Tire and Auto Service Nevada County Locations:

17317 Penn Valley Drive ~ Penn Valley530.432.9144

1774 S. Canyon Way ~ Colfax530.346.8782

*1571 E. Main Street ~ Grass Valley 530.477.1414 (*Newest Location next to Pioneer Motors)

531 Searls Ave ~ Nevada City 530.265.4642



Underwriter of the Month: July 2015

The Gray Goose ~ Nevada City


“From the sublime to the ridiculous.”

If you want fresh, zany and clever to match your good sense of humor, you will want to check out The Gray Goose at 230 Broad Street in Nevada City. The Gray Goose carries an eclectic mix of gifts, cards, jewelry and collectible items, including an extensive and varied “Day of the Dead” collection. The Gray Goose is owned and operated by Stuey Weills, long-time Nevada City resident with deep Cornish roots, along with her Westy/CEO, Archie, and perhaps an occasional friend or two who join in for the Gray Goose fun.

From what we here at KVMR can tell, the Gray Goose is our longest standing, continual business supporter or KVMR underwriter.  The hard-copy invoice records in the Gray Goose folder go back to September 30th, 1983. That would mean the Gray Goose has been supporting KVMR for nearly 32 years. That is truly astounding commitment in our books! And, you will be sure to hear KVMR piping from the radio throughout her quaint and colorful shop.

“I like how eclectic (KVMR) is,” says Weills. “I have learned to appreciate music I would never have listened to before. I also love the live broadcasts. Bluegrass, the Strawberry Festival.”

Weills is also incredibly thankful for KVMR as a Community Emergency Resource.

“I am so grateful for the immediate Yubanet ( information during local emergencies,” said Weills.

“I have been involved with (KVMR) for so long, it is second nature to listen to KVMR. It is so important to the Community.”

So, next time you are in search of that perfect gift or zany oddity, please support our long-standing business supporting underwriter, the Gray Goose. Or just stroll through the store for entertainment’s sake - to listen to KVMR. And - it goes without saying - the Gray Goose is dog-friendly. Treats and water available for 4-legged customers. No purchase necessary.

Located: 230 Broad Street ~ Nevada City

Phone: 530-265-5909

Shop online:

Store hours: Open Daily 10-5 / Sunday 11-4 


Archie: CEO of The Gray Goose