It's the 21st California Worldfest this weekend, and, hmm, the 21st time KVMR 89.5 FM will broadcast it, beginning to end.
Only the names are changing a little this year.
Lynn Heintz -- with eight years of KVMR live remote broadcasting experience behind him -- is taking the reins as the broadcast producer for the Nevada City radio station.
Only he's got some strong and maybe unexpected words of advice, at least for nearby listeners.
"Turn off your radio and come down to see Worldfest live."
Yup, Heintz is a major believer in supporting live music and doesn't mind getting a little brash sometimes.
"It's good to be The King," he says with a self-deprecating laugh. "No, this'll be a good learning experience. Being part of the engineering team is one thing, but being on the other side is both challenging and rewarding."
That is, he'll be scheduling and supervising volunteer broadcasters, engineers, hospitality and other crews for KVMR's Worldfest coverage, which begins Thursday at 5 p.m. and runs to the end of Michael Franti & Spearhead's 8:45 p.m. headline performance Sunday, July 16th. Friday, Saturday and Sunday coverage starts at 10 a.m.
He's also added some new broadcasters to the hosting assignments, including Wednesday Morning Show host Mike Bissell, Betsy Lombard, Joyce Miller and Laura Sklar-Oats, plus Joel Brungardt returns after a five year hiatus.
"We're always looking to make it a better broadcast," explains Heintz. "So we've added some people familiar with world music, thinking they'll add to the sound."
It's been awhile since Heintz joked his do-anything volunteer reputation came from KVMR people saying, "Call Lynn. He'll do it. He's got a truck."
Lynn's love of radio stretches back to the free speech era of the '60s and growing up in San Diego, where he'd hang out with a friend who was an underground music disc jockey on at midnight, "Gabriel Wisdom: The Man From Glad."
A friend of Lynn who had become an "angel" donor, which includes the possibility of doing an hour live on the air, asked Lynn if he and his son would do the guest hour with Saturday morning host Larry Hillberg.
"We did it, I loved it and that's when I really got the (radio) bug," according to Heintz.
NO LOOKING BACK
That led to the KVMR broadcasting class in 2008, and two years later, remote crew volunteer Dave Brown convinced Lynn to join the team "and I never looked back," Heintz says with a grin.
"I didn't know anybody, but pretty soon people were like, 'Oh, it's you.'"
Not only that but he does a bi-weekly early morning program, "Over Easy," alternate Wednesdays 4 a.m. to 7 a.m.
His next regular show airs Wednesday, July 26; he'll also substitute on "Crooked Highway" Sunday, July 23rd, 7 a.m. to 10 a.m.
"It's early, and it's dark, outside I mean," Lynn notes. "I tend to go toward the mellower stuff, a morning sound, I play blues, Americana, folk, all over the place."
And Heintz claims he's partial to Nancy Sinatra "just before I give the show off to Mike Bissell at 7..."
Um, she's not scheduled to be at Worldfest this year, either.
SUMMER GOT LOVED
Okay, it does say something when you hold an event and run out of wristbands.
Um, that would be a success.
Over 700 tickets got sold at the gate to KVMR's "Summer Of Love" music festival last Saturday in Nevada City's Pioneer Park. That was more than double the anticipated crowd, according to event producer Adela Wilcox.
And they had to go back to the station to pull out additional wristbands when those first 400 just weren't enough.
Four bands played music of the era, and fashions definitely had a '60s feel as well as the crowd celebrated the 50th anniversary of the Summer Of Love.
"There was this line of like six or eight young kids just standing in front of the stage just looking at us," noted Michael Young, guitarist for closing act Sgt. Funky. "We must have looked mighty strange or maybe they were having a cultural experience."
Wilcox, also a KVMR Board of Directors member, preliminarily estimated the event brought in more than $10,000.
It's a storytellers' sampler, you might say.
Each of the seven headliners at this month's July 21-23 Sierra Storytelling Festival will be featured on a KVMR hour-long special about the 32nd annual event this coming Monday, July 17 at 9 a.m.