And just what would be about the best day to debut a radio program about...beer?
St. Patrick's Day, of course.
And that's just what Tom Dalldorf and Wesley Robertson intend to do on St. Paddy's at, gulp, high noon Friday, March 17th, green beer or not.
But why "The Beer Show"?
"Well, beer's a subject known to many but, like wine, beer has a deep cultural and historical backstory that can be both informative and entertaining," says Dalldorf.
"Our goal is to have fun with beer appreciation and keep it light -- but not light beer -- and lively," he adds.