with Derek Washington

Sierra Theaters - KVMR Underwriter of the Month

Cynthia Tweed's picture

Sierra Theaters is a locally owned, family business that operates Sierra Cinemas, The Del Oro Theatre, Sutton Cinemas, and The Nevada Theatre Film Series.

Mike Getz launched the Nevada Theatre Film Series in 1979, and he and Barbara Getz opened Sierra Cinemas in 1989. The success of the business in the 1990’s enabled them to expand to open Sutton Cinemas and then in 2003, the Getz’s purchased the Del Oro Theatre, a historic landmark in downtown Grass Valley.

Sierra Theaters is now operated by Mike and Barbara’s daughter Azriel and son-in-law Michael LaMarca, and a team of over 40 staff members. Sierra Theaters is a true small town business committed to quality entertainment and to serving the community by employing youth.  “We are teaching them important skills to take with them for their future careers,” says Azriel. With a smile she adds, “For hundreds of young people this is their first job. It’s fun to work with them.”

Sierra Theaters has proudly supported KVMR for 30 years. “KVMR is the glue that holds our community together in so many ways,” states Azriel.

2016 marked the opening of the area's first movie theatre cafe, The CineCafe, at Sierra Cinemas, featuring a variety of local beers on tap including Ol Republic, Crooked Lane, Sierra Nevada, 3 Forks and nice selection of wines including local favorite, Luchessi. Food menu includes Niman Ranch Pulled Pork Sandwiches, house made Organic Chili and other bites. “We want to make it easy for people to eat, drink and see a movie all in one place,” says Azriel.  

Every Wednesday in September is Ladies Night at Sierra Theaters, featuring $5 Admission to classic films along with food and drink specials. “Take advantage of this new offering,” suggests Azriel. “It’s such a fun place and way to get together with your girlfriends and enjoy an inexpensive evening,” she adds enthusiastically.

Great films are coming to Sierra Theaters in the fall:

·         Battle of the Sexes

·         Marshall - the story of Thurgood Marshall

·         Professor Marsden & the Wonder Women

·         Only the Brave

·         Victoria & Abdul

….and the next Star Wars episode arriving in December!